QUESTION!
Q1. What kind of customer value does YouTube provide in the market place?
YouTube is one of the most popular video sharing website, and it keeps improving to maintain success. Also, its convenience in searching for relevant topics makes it one of the top used social sites globally. From the most successful of companies to the uses of ordinary people in their average lives, YouTube has revolutionised to target people from all walks of life to express themselves through this website. In the high tech world of today, YouTube has also many uses like advertising, sharing the happenings around the world and even the latest highlights. The convenience of sharing ideas globally in a click of a button has made YouTube an Oscar awards winner awards winner in the world of social technology.
Q2. How do businesses like YouTube alter the ways that organisations and customers interact?
Company uses Adobe Flash Video technology to display a wide variety of user-generated video content, including movie clips, music videos, as well as video blogging and short original videos.
Company display their information in every video including name, URL, phone number and email address. Post links to company’s videos on various social networks. Adding company’s URL to marketing collateral and social network profiles.
They use it to advertise it as an advertisement so that it can direct to the whole wide world as technology is advance and it’s one of the way that it helps the business to increase its revenue.
YouTube also provides comment boxes for people to give their views and post their responses to the videos. This helps them to interact with the organization as they express their views in the form of commenting on the comment box.
Q3. What are the challenges facing YouTube in the future?
YouTube is one of the world’s largest video sharing website on which users can upload and share videos. However, this does not mean it will not encounter problems in the foreseeable future. One of its main problems will be competition. Metacafe is another website which also provides video sharing. Advantages they provide include duplication elimination which eliminates similar videos posted by different users and Wiki editing of metadata which means anyone can edit the information if they spot loopholes. All these are benefits that are not offered by YouTube at the moment. Moreover, critics argue that many of its videos are of dubious quality and barely watchable. Therefore, YouTube have to scrutinize and rectify such problems immediately or risks having its loyal members boycott it in favour of other websites like Metacafe and DailyMotion.
